I wrote this article sometime back, when I was considering how important is style when it comes to structuring a film.
A Sense of Style
By Benjamin Thornton
It’s a little after midnight in San Francisco. I am sitting in my seat at the Metreon theater to a sold out show of the film Paranormal Activity which at the time was in a very limited run. My wife, not a fan of horror films, desperately wanted to see it because the trailer freaked her out. About fifteen minutes into the film, I get this nagging feeling; I have seen this movie before.
Of course, by now, we all know the phenomena that it has become. Started as a limited run in a select few cities Paramount Pictures has “cooly” operated the “word of mouth” marketing strategy to create a groundswell of, not so much interest, but excitement amongst film goers that the film finally received its much heralded “wide” release. At this writing the film has grossed over 107 million worldwide. Not bad for a film that was initially shot and made for fifteen thousand dollars.
The film itself is very basic. A young couple living in San Diego have been recently experiencing “hauntings” at night in their home. As a result, they decide to buy a camera to record the events and to see if what they are hearing is truly a ghost or just some neighbor kids playing a dirty trick. The beginning of the film introduces the couple, set up the scenario, but more importantly reveal that the man in the relationship is skeptical, while the woman is wholly convinced that it is, actually paranormal activity. The film has all the elements of “amateur filmmaking” handheld low quality miniDV, decent, but not great sound, unknown actors, and the all to wonderful ‘faux documentary’ structure. Suffice it to say, that most films faking the documentary genre, have moved beyond the Christopher Guest “mocumentary” style. When Blair Witch came along, and blew the top off the industry with its mind numbing shaky camera work, unknown actors, and low budget freak outs, the idea of a film pretending to be a documentary suddenly moved beyond satire and into the realm of its own genre.
Paranormal Activity does in fact share a lot of traits that can be found in its predecessor, The Blair Witch Project, and it owes a lot to the box office sensation, not the least film goers are now more wise to the fact that the film is not a real account of events, but a fictional film that actually makes you jump in your seat. But as I sat in the theater, something nagged at the back of my mind. I have seen this film before, and no I was not thinking of The Blair Witch, but in fact, a film I had seen quite recently in the theater. The film that I kept thinking of was Sam Raimi’s latest Drag me To Hell.
At face value, the films have very little in common. One is a a hollywood produced film, co-written and directed by a man who is basically, at the top of his game. Raimi revolutionized the horror genre with his own indie film back in 1981 with The Evil Dead and has been the guy behind the smash hit franchise Spider-Man. The other is a low budget film, directed by a video game engineer with no prior film experience. What they do have in common is the very basic seed of an idea: A woman being haunted by a demon. Now, I am not saying that Oren Peli, the director of Paranormal Activity is following in Raimi’s footsteps and I would be hard pressed if his film revolutionizes the way Hollywood makes horror films, (this argument was presented when The Blair Witch Project was first released and we all watched repeatedly when clones of that film came out and flopped on the box office floor like a dead fish, including its own official sequel). But what is interesting to me about these two films is how they take that seed idea and let the film grow into two very different directions, and the fundamental difference between the two boils down to style.
Both stories follow a similar pattern in story structure. A female protagonist is being haunted by a demon and at first the haunting are noises, and off in the distance events but as time (and film) goes, the events get more and more dangerous until finally the demon is in the same room with the female protagonist. Both films have a male mate that is skeptical about the haunting. And yes, both films use psychics to help advance the story, and give us exposition about the demons themselves. Both end with tragedy with the demons winning. And coincidentally both films were released in 2009. It would be easy, at this point, for one to yell “copycat”, but for the weird fact that Paranormal Activity premiered in 2007 at Screamfest (and then again three months later at Slamdance). It could even be assumed that Raimi somehow had seen an early screening of the low budget flick and reinterpreted the idea in his own way, but even that argument falls apart real quickly when you take into account that Raimi admitted the idea to his film was based on a script that he and his brother had written about twenty years ago and then shelved it while he worked on other films. Its like they say no one in Hollywood copies the other, they just all have the same ideas.
But even with the similarities it is the execution of the film that polarizes the two types of styles in genre filmmaking. In Drag Me To Hell we meet Christine Brown (played by Alison Lohman), a simple bank teller up for promotion. She seems like a nice enough girl and the point is driven home when she is faced with the difficult decision of denying an elderly woman an extension on her mortgage payment. Christine does not want to deny the lady but knows that she has to look tough to her boss. In the end, she turns down the ladies request, hoping to show her boss that she can be ruthless too, (her main competition is a liar and a cheater who would do anything to get ahead). That night as she exits her building she is attacked by the old woman and after one extensively long, and at times gross, fight scene the old gypsy woman curses Christine. At first Christine does not think anything of it, but soon when weird things start happening around her she visits a tarot reader’s card that feels a dark presence.
In Paranormal Activity the film starts off with the young couple, Katie and Micah (played by actors Katie and Micah) walk into their house, turn on the camera and explain that the last few nights they have been experiencing “odd occurrences” and they want to catch it on film to see what is going on. Katie shows her hesitancy to the experiment but Micah, who doesn’t believe it’s a ghost, is all gung-ho. Katie admits she has remembered as long as she can being visited by a spirit, but does not know the reason. So they set up the camera at night, shut off the lights, fall asleep, and then we watch the “haunting” unfold.
Both present the same information: A girl and her ghost. But with Raimi, he presents us with a very familiar ‘Hollywood’ structure. Within a few minutes, we are presented with an opening conflict. A woman has to make the hard decision that ultimately leads her down this dark path. In Peli’s film, the reality is already there, it has been there a long time, and there is no reason to explain it. In fact, when Peli does try to explain the reason behind the demon haunting, it is rather confusing, undecipherable, and after presented to us, not really important to the story at all Micah finds some information on the internet about another girl who had the same experiences as Katie as a kid and the girl ended up dead. It doesn’t help explain why the demon chose Katie, but it does hint that the story is bigger than the film is presenting.
In a horror film it is important to keep the audience at the edge of their seat. If you can make someone jump, you have succeeded in doing your job. With a film like Drag me To Hell we are presented with a lot of scare moments (my personal favorite is when the fly crawled up her nose) but we have some sort of vested interest in the character, we want her to survive, to beat the demon back if you will. There is a lot of time in the film dedicated to showing us how good of a person she is, but at the same time it is evenly balanced with the element that she is also an opportunist and that she even flirts with the idea of sending her rival at work to Hell, just so she could avoid being dragged down. When she ultimately loses her fight to the demon, it isn’t cathartic but at the same time, we are left with a feeling that she did kind of deserve it.
With Katie, the freak out factor is the main goal. She seems like a sweet girl, doesn’t deserve any of it, in fact she tries to avoid taunting the demon, and it’s almost the fact that her nosy boyfriend Micah causes their downfall. Micah uses the Ouija board even after being told not to, he is the one cursing out the demon and as the film rolls to the end, the haunting switches to attacks and instead of just going after Katie it also is evident it wants to hurt Micah. The demon that is haunting Christine is not a wandering demon that is easily angered, its a force of nature that has been siphoned through a gypsy and released on Christine, and its goal is the same at the beginning as it is in the end; to take Christine down to Hell. Both films share a same “theme”, you mess with the supernatural and you will get it in the end but one film is a lesson in common sense, while the other plays off like a morality tale.
Stylistically, each film presented their case effectively. I could not easily choose which film is the better film. Drag me to Hell is a fun, spooky film that did not necessarily make me jump out of my seat, but did tell a great story. On the other hand, Paranormal Activity, with its bad camera work (I do not like getting sea sick when I am watching a movie) but very effective moments still sits eerily in my mind. With money behind Raimi I can easily dismiss the small freaky moments of shadows crossing the room, or flies climbing up Christine’s nose as computer visual effects. But when I know that Peli only spent eleven thousand to make his film I wonder how he pulled off some of those shots. (Ironically the shot of Alison Lohman being dragged down to hell was a cool shot but not nearly as effective as Katie being dragged out of bed and down the hall). And when it comes down to content, Raimi loads up his film with backstory, exposition, conflict and everything that should make for a “good film”; while Peli throws most of this out for the simple fact that he wants to scare you and he does it through style instead of content.
I am not saying content is not important, but quite the opposite, it is important only in how it compliments the style that a filmmaker is going for. For Peli, he went with the more subtle approach of presenting two characters that we come to know through empathetic filming, while the more traditional style of a studio film, Drag Me To Hell relies on sympathetic reasoning for us to want to see Christine make it pass the third day. And while some say, “Content is King”, I say then, Style is the jester, prodding us at our most sensitive emotions to elicit fear, laughter, anxiety… whatever it wishes us to do.